Is Optometry Right for Me? (repeat from home)
Modes of Practice
Advisor's Resource Page
How to Apply (Overview of Process)
Getting Started (First Steps)
Cost of Attendance
Types of Fin Aid
Consumer Info (footer only?)
International Admin FAQ
Request for Information (button in header of each page)
Download Helpful Assets (admissions checklist, viewbook, what else?)
Admissions ("Introduce Optometry & Yourself")
Content for landing page:
• MADE AT ICO (Spotlight Alumni Story? "Meet the Admissions Crew" Video?)
• SHADOW AN OPTOMETRIST
• "IS THIS RIGHT FOR ME" LINKS COULD JUST "GO ON THIS PAGE"?
Sub Pages (two audiences: 1= EARLY funnel 2=Apply to Welcome Campaign Start
Above *** is 1 - "Exploring Optometry and ICO" (newbs, juniors, recruitment tools)
Below *** is 2 "I've made up my mind and ready to apply"
RECRUITMENT EVENTS become "ICO on the Road" and then "call out" summer program and FOYF on it's own page??