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Rosenbloom Center on Vision and Aging Opens its Doors

Dr. Alfred Rosenbloom, center chief Dr. Eric Baas and Sarah Rosenbloom cut the ribbon to the Rosenbloom Center on Vision and Aging on Sunday, Jan. 18 as ICO president Dr. Arol Augsburger looks on.

CHICAGO –The Illinois College of Optometry is proud to announce the opening and dedication of the Alfred and Sarah Rosenbloom Center on Vision and Aging at the Illinois Eye Institute. The new facility is located on the ICO campus and is committed to the vision care needs of an aging population.

With the rate of severe vision loss set to double by 2030, mirroring the increase in the number of people 65 and older, the Rosenbloom Center is a forward-thinking solution to a fast-growing problem. The center offers primary and secondary vision care to adults, vision rehabilitation and adaptive technology for vision-impaired patients of all ages, occupational therapy, electrophysiology services and psychological support.

“Aging patients need specialized attention, and our approach to care includes technologies and therapies that are available at very few other specialty eye centers in Chicago,” said Rosenbloom Center chief Eric Baas, OD. “Patients of all ages in Chicago will benefit from the specialists and services at the Rosenbloom Center.”

The center honors Dr. Alfred Rosenbloom and his wife, Sarah. Dr. Rosenbloom served as dean of ICO from 1955 to 1972, president from 1972 to 1982 and remains a distinguished professor emeritus. He was inducted into the National Optometry Hall of Fame in 2010.The establishment of this innovative center ensures Dr. Rosenbloom’s long career, dedication to the practice of optometry and commitment to ICO will be recognized for decades to come.

“We believe the $1.82 million center represents a new standard in patient-focused care, not only in Chicago but across the country,” said ICO president Arol Augsburger, OD. “We are beyond pleased the Rosenbloom Center has met the initial fundraising goal and a year ahead of schedule. But, this is just the start – the center is on a trajectory for exciting growth and will continue to benefit from additional support.”

Designed by Chicago-based architecture and interior design firm Jensen & Halstead, the Rosenbloom Center received generous support from lead donors Dr. Alfred and Mrs. Sarah Rosenbloom and more than 225 benefactors including Dr. Roger G. Bakewell, Dr. and Mrs. Donovan L. Crouch, Essilor of America, Inc., and Haag-Streit USA and Reliance Medical Products.

For more information, visit

About the Illinois College of Optometry

The Illinois College of Optometry (ICO) is among the world’s leading optometric institutions and has provided exceptional clinical education since its founding in 1872. Located in Chicago, ICO is also home to the Illinois Eye Institute. The heart of the college’s clinical division, the IEI is a nonprofit multi-specialty eye center with more than 100,000 annual patient visits. Learn more at

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